Dark Launch Strategies in Production
Dark Launch Strategies in Production

Dark Launch Strategies in Production

Author
Shiv Bade
Tags
dark launch
feature flags
Published
April 12, 2018
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Not all launches should be visible. One of the most powerful tools in my backend toolbox is the dark launch — shipping code without exposing it to users.
In one project, we wanted to roll out a new scoring algorithm behind the scenes. Here’s the approach: - Ship the logic to production behind a feature flag - Run both old and new code paths in parallel - Collect metrics and output differences - Validate real-world impact before enabling it
Tools used: Unleash, custom logging hooks, and Grafana dashboards for monitoring divergence.
This method gave us confidence without panic. No failed deploy rollbacks, just quiet data gathering until we were sure.