Watching the iPhone XS Launch
Watching the iPhone XS Launch

Watching the iPhone XS Launch

Author
Shiv Bade
Tags
iphone
xs
event
Published
September 12, 2018
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As an Apple fanboy, September means one thing: new iPhones. The XS and XS Max were unveiled this time — sporting A12 Bionic chips and gorgeous OLED displays.
The focus was performance-per-watt, neural engine enhancements, and camera smarts.
My favorite part? The deep integration between hardware and software. Apple continues to push vertical optimization — and it shows.
As usual, I followed the keynote with the same awe I had watching the original iPhone in 2007.